Job Descriptions:

Campaign Strategy & Execution

• Strategise, develop and implement an accelerated sales & marketing growth strategy targeting non-travellers and traveller segments
• Handle end-to-end execution of major category initiatives including crafting of key messages, campaign mechanics and content framework across multiple publicity channels
• Manage end-to-end campaign execution, overseeing creative development, media planning, asset production, and performance tracking with the support of agencies and stakeholders.
• Continually review campaign processes and post-campaign evaluations, identifying new ways to improve the effectiveness and efficiency of future sales campaigns
• Conduct market research and competitor analysis to gain insights into online shopper behavior understand buyers’ and sellers’ behavior relative to iShopChangi and identify opportunities to refine marketing strategies.
• Handle content management for anchor campaigns, including website banners, homepage updates, campaign landing pages, eDMs, and social media channels.

Multi-Channel Marketing & Communications

• Orchestrate multi-channel marketing initiatives with stakeholders to maximize reach, ensure consistent messaging, and drive sales through influencer management, paid media, CRM (email marketing), and content marketing.
• Provide strategic oversight, ensuring seamless integration of creative direction, content messaging, and customer journey to align with campaign objectives.

Sales, Market Insights & Growth Optimisation

• Collaborate with merchandising and commercial teams to align marketing efforts with category priorities, revenue targets, and platform growth strategies.
• Manage campaigns P&L to drive site profitability
• Partner with the Partnerships team to identify, establish, and expand local strategic partnerships, strengthening anchor campaigns’ offerings and unique selling propositions (USPs) to enhance iShopChangi’s competitive position.

Requirements:

• Minimally 3 years of working experience in brand management, category marketing or in creative agencies.
• Relevant industry experience in minimally two out of five of these categories: Beauty, Wines & Spirits, Electronics, and Lifestyle portfolio.
• Experience in developing and crafting campaign strategies with a proven track record of securing exponential sales and new customer growth
• Excellent analytical capabilities, and negotiation and communication skills
• Strong experience in briefing and managing multiple creative agencies and production agencies at any given point in time.
• Demonstrated ability to manage multiple projects under tight deadlines in a dynamic, fast-paced environment
• Demonstrated ability to take initiative with projects and anticipate issues of concern
• Positive attitude and able to work independently, but also collaborate as an effective team member in shared knowledge and best practices
• Disciplined organizational skills with strong attention to detail
• Strong interpersonal skills to broadly influence and effectively forge partnerships both internally and externally
• Experience in digital campaign management and a background in e-Commerce will be an advantage